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雷总预告开直播聊车咯，标题充满悬念且富有情感《万万没想到，su开售这些天》。发布会后定期发布的《su7答网友问系列》，央视新闻撒贝宁探访工厂等等......
都把su7的每一个卖点，以不同方式、角度、创意展开重复的说、共情的说、浅深的说。抓住热点、创造话题、营造爆款、遥遥领先的氛围。
虽然小米造车只有短短几年，su又是第一款车，但 这些传播都让“su”“性价比”“遥遥领先”深入普通人中，口碑热度迅速追上其他车企，成为街头巷尾讨论的话题。
酒香不怕巷子深”放到当前已经行不通了，产品力 如何，宣传也至关重要，让别人知道才是第一要 素，如何把产品卖出去、卖出高价。
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